Month: January 2021

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Starting the journey to personalised e-help

Jan 16, 2021 by Admin Editor

We were delighted to meet our partners from across Europe during the iHelp kick-off meeting last week.

DigiSys 4.0 will contribute to developing software which is tuned to the needs of its users – patients, clinicians and health service managers. 
We are to ensure the software produced by iHelp is user-friendly and “sticky”, avoiding the usual loss of interest by users in our health application after a few days.  We will use a combination of user-centred design and personalised nudge messages develop through our collaborative research with University of Manchester.

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We just completed an exciting analytics project with one of the biggest on-line reverse logistics companies in Europe

Jan 5, 2021 by Admin Editor

We used advanced data analytics techniques over millions of customer purchase records to analyse consumer behaviour related to on-line returns.  We clustered consumers into different categories depending on their net value to the on-line retailer, the amounts purchased and the percentage of goods returned.  This analysis will help our customer identify fraudulent behaviour and maximise profit for their clients.

If you would like to use our expertise for similar tasks, please contact us.